Leadership
The team behind Coginiti
Experienced leaders with a shared vision — making analytical thinking more collaborative, reusable, and intelligent.
Meet Our Leadership
Rick Hall
Chief Executive Officer & Co-Founder
Serial software entrepreneur with nearly four decades of experience in business intelligence, analytics, and enterprise software. Rick founded G4 Analytics in 2001, building a platform delivering sales, marketing, and supply-chain analytics to the consumer goods industry — later acquired by Nielsen. He served as SVP of Sales Analytics at Nielsen leading global sales effectiveness practices before co-founding Coginiti. Under his leadership, the company has grown to serve 400+ organizations across Fortune 500 and government, raising venture funding and relocating headquarters to Atlanta.
Matthew Mullins
Chief Technology Officer & Co-Founder
Technology leader who owns both engineering and product at Coginiti, bridging cognitive science and data engineering with deep expertise in analytics infrastructure and platform architecture. Matthew has spent his career building systems that make analytical thinking more collaborative and reusable — a regular conference speaker at venues such as Snowflake Summit, All Things Open, and CDAO Symposium. He holds a BA in Philosophy and Management of Information Systems and graduate degree in Philosophy with an emphasis in Cognitive Science from Northwestern University.